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Consulting
TJ Minson, M.A. - Founder & CEO
At Callidora Global Media, we partner with service-based organizations, including private medical and dental practices, specialty law, financial and accounting firms, home service providers, SaaS companies, and Managed Service Providers. We help them to improve retention, reduce churn, and increase the lifetime value of every client or patient they serve.
We deliver tailored strategies focused on Client, Customer and Patient Experience (CX), Success (CS), and Retention (CR). Our mission is to equip your team with practical insights, actionable frameworks, and retention-first strategies that build long-term relationships and drive sustainable growth without aggressive sales tactics or one-size-fits-all solutions.
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Achieving Excellence by:
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Delivering Expert Insights:
We bring deep experience in client and patient retention across healthcare, legal, professional services, and tech. Our tailored assessments reveal friction points and improvement opportunities aligned with industry best practices.
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Providing Actionable Recommendations:
Our strategies are clear, practical, and designed for immediate use. They help your team strengthen client or patient relationships while boosting satisfaction and long-term loyalty.
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Fostering Customer Loyalty:
We craft retention frameworks that build trust and connection which is key key to sustainable growth in service-based industries.
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We Help You Retain More Clients, Customer and Patients:
We equip your staff with the insights, tools, and training needed to lead retention and success efforts confidently, even as client, customer or patient's expectations evolve.
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Empowering Customers: ​
We equip your staff with the insights, tools, and training needed to lead retention and success efforts confidently, even as client expectations evolve.
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Our Expert Advisory Process
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Initial Customer Consultation:
We begin by understanding your unique challenges, goals, and existing strategies related to client or patient experience, success, and retention. This ensures our guidance is tailored specifically to your organization from day one.
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Deep-Dive Assessment and Analysis:
Our team conducts a deep-dive analysis of your current strategies and operations. We identify friction points and improvement areas across the client or patient journey to help your team enhance outcomes and optimize engagement.
Strategy Development & Recommendations:
Using your assessment results, we design clear, actionable strategies to improve retention, experience, and success. Each recommendation is tailored for easy implementation and measurable business results.
Advisory Support and Follow-Up:
While your team leads execution, we provide ongoing advisory support to ensure alignment with strategic goals. We help your staff apply the strategies effectively, adapt as needed, and overcome roadblocks along the way.
Final Review:
Once your team has implemented the strategies, we conduct a final review to resolve any open items and assess results. This ensures that the strategies are fully understood, properly applied, and driving improved client or patient outcomes.
How Experience, Success, and Retention Work Together
Client/Patient Experience, Success, and Retention are deeply interconnected and essential to sustainable growth for service-based organizations.
Success is directly tied to retention. When clients or patients consistently receive tangible value, they are more likely to stay loyal and engaged. At the same time, a well-designed experience builds satisfaction and trust from the very beginning.
Together, these strategies create a unified approach to building strong, long-term relationships. They move beyond short-term wins and drive scalable growth through increased loyalty and reduced churn.
Each element plays a critical role in the overall health of your firm’s relationships. This includes not just individual transactions, but long-term business success.
Retention applies everywhere, whether you're serving clients, patients, or subscribers. These insights reinforce the measurable impact of loyalty across service-based industries.
Industry Statistics
"Acquiring a new customer can be up to seven times more expensive than retaining an existing one."
Harvard Business Review
"Increasing customer retention by just 5% can lead to profit increases ranging from 25% to 95% over time."
Bain & Company
"The likelihood of selling to an existing customer is 60% to 70%, whereas the probability of selling to a new prospect is only 5% to 20%."
Forbes
"Loyal customers tend to spend 67% more than new customers, further underscoring the value of retention strategies."